GD 302 — Branding and Advertising
Chapman University
A visual journey into the nostalgic and emotionally charged realm of Dominic Fike’s “Sunburn” album. Through a carefully crafted tour poster, childhood photos seamlessly meld with AI-generated photo albums, faded from color to black and white, symbolizing the fleeting nature of memories. The brand identity, textured with a film-like quality, adds an authentic touch, while a vibrant color palette that mirrors the sun-soaked highs and contrasted lows explored in the album. Bringing the lyrics to life, the merchandise draws directly from specific verses, creating a uniquely personal connection between fans and Dominic Fike.