GD 201 – Intro to Typography
Chapman University
Bruxie, a fast-casual restaurant in Old Town Orange, California, revitalizes its brand with a playful rebranding, introducing a new logo and engaging characters to enliven its app and menu, appealing to a youthful demographic. The redesign employs a waffle-inspired logo and a harmonious blend of textured, bold, and rounded fonts, complemented by a western retro aesthetic and a color palette that nods to the original branding, ensuring readability and a fun, contemporary look.