GD 203 – Color
Chapman University
Pandora collaboration with Harry Styles for his album “Harry’s House,” planning an enticing gift packaging PR set for concert ticket purchasers. The exterior package, shaped like a house, embodies the album’s theme and holds three inset boxes representing songs with intentional food packaging references. Inspired by United Productions of America’s 50s cartoon animation, the exterior package features a retro aesthetic. This retro-modern fusion resonates with Pandora’s radio-like service, appealing to a younger demographic by offering a nostalgic experience in today’s tech-driven age.