GD 203 – Color
Chapman University
Nordic meets NYC. Scandinavia House in New York City, a cultural beacon for Nordic arts and education, undergoes rebranding that encapsulates its essence while enhancing accessibility and appeal. This rebrand includes a modern logo blending classic Scandinavian symbols, an interactive and visually coherent website, uniquely screen-printed informational boards, and gift shop items reflecting the institution's industrial yet homely vibe, all designed to resonate with both new and returning visitors.