GD 203 – Color
Chapman University
Nordic meets NYC. Scandinavia House in New York City, a cultural beacon for Nordic arts and education, undergoes rebranding that encapsulates its essence while enhancing accessibility and appeal. This rebrand includes a modern logo blending classic Scandinavian symbols, an interactive and visually coherent website, uniquely screen-printed informational boards, and gift shop items reflecting the institution's industrial yet homely vibe, all designed to resonate with both new and returning visitors.
Scandinavia House NYC
![sh_stationary_mockup.jpg](https://images.squarespace-cdn.com/content/v1/658c5c30eb4046283f59d701/57b565d4-46cc-43af-b63a-8ec21a110481/sh_stationary_mockup.jpg)
![sh_websitemockup.jpg](https://images.squarespace-cdn.com/content/v1/658c5c30eb4046283f59d701/9931f0c9-39e2-4e79-aa01-daf03a2f7d58/sh_websitemockup.jpg)
![sh matchboxbockup.jpg](https://images.squarespace-cdn.com/content/v1/658c5c30eb4046283f59d701/927b1717-644a-42cb-84d1-03238b1ce902/sh+matchboxbockup.jpg)