GD 302 – Branding & Advertising
Chapman University
Campaign for Mothers Against Drunk Driving (MADD), leveraging universal symbols and wordplay to deliver a compelling message against drunk driving. The campaign, titled “Salt, Lime, Stop,” juxtaposes cocktail imagery with a red steering wheel in place of a lime, and employs thought-provoking headlines. The design, drawing inspiration from Maker's Mark whiskey's rustic aesthetic, subverts the typical glorification of alcohol seen in popular college "bar cart posters."